Marketing Research & Surveys

Evaluate your consumer behaviour, purchase decisions,reputation and loyalty

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Market research surveys are the most effective method for gathering any sort of market information. Such research allows in-depth analysis of customer behaviour and motivation, purchase decisions, and brand loyalty. The method offers insights into how customers use the company’s products/services and how their perceptions are shaped.

We help our clients ask the right questions to identify and define market opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and to gauge overall customer satisfaction.

There are different ways of collecting qualitative data, depending on the client’s objectives and the subject matter. The findings of qualitative research are descriptive rather than predictive. Focus groups and in-depth interviews, combined with participant observation, can identify issues affecting customer satisfaction in terms of product quality, customer service, employee behaviour.

Our market research services can be geared toward any of the following objectives of our clients:

Mercatus offers a broad array of market research talent, giving you all the personnel needed for a successful market research project.  Our market research team includes:

• Research & Survey Interviewers
• Customer & Marketing Research Statisticians
• Reporting, Coding and Layout Specialists
• Research Analysts
• Methodology Manager