Customer segmentation is the process of dividing customers into groups based on common characteristics so companies can market to each group effectively and appropriately.
Segmentation enables your company to better tailor it’s marketing efforts to various audience types. The benefit of customer segmentation is that you can target each customer segment with a bespoke approach rather than a one size fits all technique. Targeting by specific segment makes it easier to communicate with your customers with a message relevant to them, providing a more personalized approach with appropriate marketing communications.
Specifically, segmentation helps a company:
Customer segmentation requires a company to gather specific information – data – about customers and analyze it to identify patterns that can be used to create segments.
Some of that can be gathered from purchasing information – job title, geography, products and amount purchased, for example. We leverage your data and creates customer profiles and segments using applied analytical and statistical methods.