Customer Profiling

Customer profiling is a way to create a portrait of your customers to help you make design decisions concerning your service. Your customers are broken down into groups of customers sharing similar goals and characteristics and each group is given a representative with a photo, a name, and a description. A small group of customer profiles or ‘personas’ are then used to make key design decisions with, e.g. “which of these features will help John achieve his goals most easily?”

Why Profile Customers?

Customer profiling will help you to understand your customers, highlighting who they are, what they look like, their interests and wants. This insight will help you to recogniзe your customer’s characteristics, behavior and traits. Having a better understanding of your customers, you will understand what they are interested in and will be able to communicate with them more effectively.

How Customer Profiling Works?

Once you have developed a profile of your customers you can then analyze transactional data to identify patterns and trends amongst your customers by segment. As a result, your customer profile is not only based on demographic information but also takes into account past behavior. You can analyze your customer profile by product type, value, frequency, and patterns of spend. Once you understand who your best customers are, you can develop a strategy allocating the resource you would like to allocate for each segment group, thus optimising your marketing budget and improving return on investment.